YOONEUI JOO
New York based
multidisciplinary designer/ art director
Currently at Milk Agency
[WORK]
BEEUP
Printemps
Nutrafol Skin
Kasmin Gallery
Coty: Nautica
Nutrafol Hair
Intelligent Impression
Tiffany & Co.
[ARCHIVE]
Urban Outfitters
Nostos
Spiegel
Moe’s Cafe
Edge
[ABOUT]
jooyooneui@gmail.com
[6] Nutrafol Hair
Nutrafol Hair
Trust Campaign 2025
Nutrafol came back. As an extension of the Hair campaign, they brought us in to design for some of the trickiest OOH placements in the mix. Unconventional formats, complex specs, and no room for error. The challenge was making it work beautifully and survive the gap between the file and the wall.
[STRATEGY]
Our focus was simple: close the gap between design and production. Deep knowledge of OOH formats meant we could tackle the difficult placements head-on — designing for the format, building files clean, and staying in close dialogue with the media company at every step. One campaign, carried from screen to street without losing a thing.
Print/OOH Design, Art Direction, Copy
Designer
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