YOONEUI JOO
New York based
multidisciplinary designer/ art director
Currently at Milk Agency
[WORK]
BEEUP
Printemps
Nutrafol Skin
Kasmin Gallery
Coty: Nautica
Nutrafol Hair
Intelligent Impression
Tiffany & Co.
[ARCHIVE]
Urban Outfitters
Nostos
Spiegel
Moe’s Cafe
Edge
[ABOUT]
jooyooneui@gmail.com
[2] Printemps
Not a Department Store
Introduce a 158-year-old Parisian institution as a cultural arrival in New York: one that could speak fluent New Yorker without losing its French accent.
[STRATEGY]
Rooted in "Not a Department Store," we built a brand experience that hit the streets. CGI florals bloomed across One Wall Street, graffiti icon Stash made his mark at street level, and a fleet of green Bouquet Taxis turned NYFW into an organic moment. The campaign lived everywhere New York does — immersive OOH, talent-led content with Gregory Gourdet and Laura Gonzalez, and creator activations that gave Printemps real cultural footing. Not just another opening — a new kind of luxury landmark that felt as much at home in SoHo as it does in Paris.
Art Direction, Digital & Print Design, Photography & Video Production, Media Strategy & Planning, Cultural Programming
Designer, Associate Art Director, and Prep Stylist
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