YOONEUI JOO
New York based
multidisciplinary designer/ art director
Currently at Milk Agency
[WORK]
BEEUP
Printemps
Nutrafol Skin
Kasmin Gallery
Coty: Nautica
Nutrafol Hair
Intelligent Impression
Tiffany & Co.
[ARCHIVE]
Urban Outfitters
Nostos
Spiegel
Moe’s Cafe
Edge
[ABOUT]
jooyooneui@gmail.com
[8] Tiffany & Co.
Ordinary Objects, Extraordinary Finish
It started with breakfast.
The first meal of the day: eggs, pancakes, a croissant, a cupcake — the most ordinary, most human moment. But also the most personal. The one that belongs entirely to you, before the day asks anything of you.
The thought was simple: what if that moment felt as luminous as the things we treasure most? What if the first thing you reached for in the morning carried the same quiet brilliance as a piece of Tiffany jewelry sitting on your dresser?
That's where The Morning Collection began. Not as a product, but as a feeling. The feeling of starting your day elevated — not in an effortful way, but in the way that beautiful things make everything feel more considered, more intentional, more yours.
Each piece in the collection takes a beloved breakfast object and reimagines it in fine porcelain — numbered, named, and finished with the same precision as every object that carries the Tiffany & Co. name. They are collector's pieces. But they are also living objects — things you place on your table, your dresser, your shelf. Things that hold your jewelry, frame your morning, and remind you every single day that the ordinary can be extraordinary.
Because the most precious part of your day has always been the first.
Art Direction, AI Generation/Execution
Designer, Art Director
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